Fake Ray Bans .The Ray-Ban 7049 is a smart and sleek frame that exudes authority. Crafted from premium acetate, it sports sleek arms, a rich hue and a boxy design.The Ray Ban 8951 is the slimmer take on the iconic wayframe. Crafted from premium acetate, its sleek arms, silver accents and rich hue continues to leave a mark now just as it did in the early 1950’s.The Ray-Ban 5354 is a round frame filled with exciting contrasts.Cheap Ray Bans Wayfarer . Its bookish charm is complemented by the double bridge and glossy hinges, blending well with the tortoise texture to show the adventurous side of the frames.The Ray-Ban 3549 is part of the iconic collection of frames that make Ray-Ban stand out in a crowded market. Sporting a curvy lower bridge with sleek and comfortable temples, this frame brings its vintage cool to a whole new era, still looking as fresh and appealing as ever.Replica Ray Bans.
The Ray-Ban 3025’s tear-shaped frame is a quirky play on the classic aviator style. Best Ray Ban Sunglasses .With its double-bridge, thin yet durable frame, it is equally suited for cruising on a Chopper or at 35,000 feet altitude.Ray Bans Sale Online.The Ray-Ban 2132 is a slightly slimmed down version of the classic Wayfarer. Sporting a new matte finish, it still hits all its iconic marks – from its signature metal accents to its thick iconic arms. This is a frame that will have you going places.Cheap Ray Bans Sunglasses.The Ray-Ban Clubmaster is the iconic, semi-rimless frame that turned Ray-Ban into the brand it is today. Boasting its signature metal accents and supported by its classic sturdy arms, this frame will turn you into a master of any club.
Replica Ray Bans Sale.The Ray-Ban 3445 is inspired by Ray-Ban’s iconic aviator frame. Crafted from lightweight monel, its sleek arms and retro double bridge takes form and function to new heights.The Ray-Ban Wayfarer is the iconic frame that ushered in a new era of cool. Without it, there probably would have never been a Mad Men. Cheap Replica Ray Ban.Crafted from high-grade acetate this frame continues to leave a mark just as it did in the early 1950’s.The Ray-Ban 4165 is a bold frame packing plenty of attitude.Replica Ray Bans Outlet. Crafted from premium acetate, its sleek arms and shark fin temples sit just right for someone looking to make an impression.
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Ray-Ban has released a new high-tech limited edition version of its iconic aviator shades in a flash sale making them available only until Sunday, June 5. You’ll have to act fast to snag a pair of the mellow yellow sunnies, of which only 100 pairs are being made.Ray Bans Outlet Store.Ray-Ban produced the limited edition makeover for its Classic Aviator, Shooter and Outdoorsman style.Cheap Ray Bans. They feature Ambermatic, a special yellow lens that darkens depending on light and temperature conditions, transitioning from yellow to brown to initially block glares and then highlight outlines and shapes.Ray-Ban got its start in the 1930s, when U.S. Air Force pilots needed sunglasses to reduce glare (and prevent headaches and altitude sickness). American lens manufacturer Bausch & Lomb was asked for a pair of sunglasses that would reduce the glare at high altitudes, and in 1936 introduced a green lens that cut the glare without obscuring pilots’ vision.
According to the history of Ray-Ban by Luxottica, the prototype featured a plastic frame in the now-classic aviator shape, which followed the contour of the eye socket to reduce light exposure.When the glasses were introduced to the public in 1937, they featured a metal frame and were branded the Ray-Ban Aviator.Fake Ray Bans. In 1938, Bausch & Lomb launched a variation on the style, called the Ray-Ban Shooter, with the now-iconic “cigarette-holder” middle circle.Fashion Ray Bans Outlet. Ray-Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion. Aviators are still a popular choice today, and we’re partial to the gold and green colorway of the original aviator.
In the wake of World War II, Hollywood had an increasingly powerful impact on what people wore.Replica Ray Bans. The Ray-Ban Wayfarer model was introduced in 1952, and after James Dean wore the new style in 1955’s Rebel Without a Cause, the Wayfarer became one of the most recognizable accessories.Ray Bans Aviator Outlet. The style, which was designed by Bausch & Lomb’s Raymond Stegeman, was groundbreaking in both its shape and its method of manufacture, according to JackThreads. Wayfarers were made from molded plastic, instead of metal, which made bolder and brighter frames possible.By 1969, the Ray-Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them.Cheap Replica Ray Bans. Bob Dylan, for instance, was rarely seen without his Wayfarers.Cheap Ray Bans Sale. In the 1980s, Ray-Bans continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer. Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray-Ban has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.
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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations.Cheap Ray Bans. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.An advertisement from Luxottica’s new Ray-Ban campaign.Cheap Fashion Ray Bans. Photograph courtesy of Luxottica.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead.
The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Fake Ray Bans. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.Cheap Ray Bans Store. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Replica Ray Bans.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.
Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use.Ray Bans Wayfarer Outlet. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Cheap Replica Ray Bans sunglasses sale. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”
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Luxottica’s Chief Marketing Officer, Stefano Volpetti, recently spoke with Fortune about how the company returned luster to the iconic brand and what its doing to keep the momentum going.Cheap Ray Bans.The Ray-Ban brand first emerged as a major player in eyewear in 1929 when the Air Force asked Bausch & Lomb to develop a new kind of eyewear that would protect pilots’ eyes from glare without compromising how well they could see.Fashion Ray Bans Outlet. In 1936, Ray-Ban sold the resulting glasses, Aviator-style shades, to the public for the first time, and an American icon was born.Replica Ray Bans.The ethos of coolness and technical innovation was what Luxottica was looking to revive when it bought Ray-Ban. But first it had to clean up the brand.
When Luxottica bought Ray-Ban, it says, the brand’s frames fell apart four times faster than those of Luxottica’s other brands. In 2000, Luxottica consolidated production of Ray-Ban sunglasses from four outdated facilities in different areas of the world to a state of the art facility in Italy, where Luxottica manufactured other brands in its portfolio.Cheap Ray Bans Store. Northeast Italy is known as a hub for premium eyewear, with the added benefit of proximity to quality parts suppliers.Discount Ray Bans.In 2000, all of Ray-Ban sales were for non-prescription sunglasses. Luxottica, tapping its core strength in the prescription-sunglasses area, brought Ray-Ban into its “optical” business three years later.Fake Ray Bans. Fast forward to 2015, and some 30% of Ray-Ban revenues come from prescription glasses, which are generally pricier and more profitable.
Convenience stores and gas stations are not the best avenues for cultivating an upscale image. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later.Ray Bans Wayfarer Outlet. The company was making eyewear for luxury names like Bulgari, Chanel and Armani, so it already had ins with high-end stores.Cheap Replica Ray Bans sunglasses. By 2004, Luxottica was able to leverage the improved reputation of Ray-Ban to command higher prices again, selling the shades at Neiman Marcus and Saks Fifth Avenue. And by 2009, as Ray-Ban started using newer materials like lightweight carbon fiber and more sophisticated lens technology.”We needed to clean the market of many pieces of low-quality, old Ray-Bans and clean up the distribution,” says Volpetti.
Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo.Fake Ray Bans. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.But not that long ago, in 1999, the brand was in a shambles.Ray Bans Outlet Store. And the quality was awful: Ray-Ban was using antiquated tooling and its frames were flimsy.
It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going.Replica Ray Bans. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Fashion Discount Ray Bans. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.
Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun.Ray Bans Aviator Outlet. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brand.Cheap Ray Bans.1961: Audrey Hepburn sporting Ray-Bans in the film Breakfast at Tiffany’s. Photograph courtesy of Paramount Pictures/Getty ImagesIn its ability to bounce back, Ray-Ban is one of the lucky ones. Few high-end brands that flirt with the low-end live to tell the tale, as other brands have found when they’ve lowered prices in a bid to join the “accessible luxury” market.Ray Bans Wayfarer Outlet. So the Ray-Ban case instructive for many labels looking to win back their aura.Cheap Ray Bans Store.
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Ray-Ban has done it again. Just when you think the cool dad of the sunglasses world can’t possibly release something new and interesting that captures the attention of just about anybody who wishes to keep the sun out of their eyes, it nails it — for like the millionth time.Cheap Ray Bans.The new frame is called the Double Bridge, and it’s called that because, well, it has two bridges. There’s nothing loud or shouty about them.Cheap Fashion Ray Bans. They’re classic yet contemporary — distinct yet modest. They come with intricate metal wire detailing and acetate inserts that add a nice bit of contrast against the metal frame, and that’s about it.Replica Ray Bans.Inspired by one of its most iconic shapes, Ray-Ban has taken its Clubmaster silhouette to another level with the introduction of the Clubround.
The Clubmaster is fused with a general trend in the market of round lenses and the result might be another icon of the future. As such the signature design details of the Clubmaster are kept the same, while the shape has been slightly updated to something more round.Cheap Ray Bans Sale.Storied eyeglass brand Ray-Ban has introduced flat lenses to its expansive range of retro-inspired wire frames.Discount Knockoff Ray Bans outlet. The series of geometric styles feature finely detailed rims and temples and come in a variety of colors as well as bold mirror flash lenses, all coupled with golden metal frames.The shades are currently available in hexagonal, oval and Ray-Ban’s classic round lens shape.
One of Ray-Ban’s most recognizable silhouettes has received an overhaul for 2016.Fake Ray Bans. For the first time, the Ray-Ban Clubmaster is offered up in authentic wood versions, with walnut, maple and cherry versions to choose from.Ray Bans Wayfare. Each wooden frame is treated and lined for extra comfort, with optical and sunglass versions also available for purchase.With the sun finally deciding to make a proper appearance and scorching 30C temperature expected over the Bank Holiday weekend, it’s probably time to invest in a nice pair of sunglasses.And no sunglasses brand epitomises summer cool like a classic pair of Ray-Bans.Ray Bans Outlet Sale.The brand is the go-to make for celebs like Kate Moss, Beyonce – and even our very own royal fashionista, Kate Middleton.But despite the universal appeal some shoppers are put off by the hefty price tag, which is why it is worth doing your homework on how you can snap up a good deal on the coveted fashion accessory.Best Ray Bans Sunglasses online. As well as some tips on how to not get ripped off.
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