Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo.Fake Ray Bans. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.But not that long ago, in 1999, the brand was in a shambles.Ray Bans Outlet Store. And the quality was awful: Ray-Ban was using antiquated tooling and its frames were flimsy.
It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going.Replica Ray Bans. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Fashion Discount Ray Bans. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.
Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun.Ray Bans Aviator Outlet. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brand.Cheap Ray Bans.1961: Audrey Hepburn sporting Ray-Bans in the film Breakfast at Tiffany’s. Photograph courtesy of Paramount Pictures/Getty ImagesIn its ability to bounce back, Ray-Ban is one of the lucky ones. Few high-end brands that flirt with the low-end live to tell the tale, as other brands have found when they’ve lowered prices in a bid to join the “accessible luxury” market.Ray Bans Wayfarer Outlet. So the Ray-Ban case instructive for many labels looking to win back their aura.Cheap Ray Bans Store.