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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations.Cheap Ray Bans. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.An advertisement from Luxottica’s new Ray-Ban campaign.Cheap Fashion Ray Bans. Photograph courtesy of Luxottica.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead.
The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Fake Ray Bans. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.Cheap Ray Bans Store. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Replica Ray Bans.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.
Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use.Ray Bans Wayfarer Outlet. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Cheap Replica Ray Bans sunglasses sale. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”
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Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo.Fake Ray Bans. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.But not that long ago, in 1999, the brand was in a shambles.Ray Bans Outlet Store. And the quality was awful: Ray-Ban was using antiquated tooling and its frames were flimsy.
It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going.Replica Ray Bans. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Fashion Discount Ray Bans. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.
Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun.Ray Bans Aviator Outlet. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brand.Cheap Ray Bans.1961: Audrey Hepburn sporting Ray-Bans in the film Breakfast at Tiffany’s. Photograph courtesy of Paramount Pictures/Getty ImagesIn its ability to bounce back, Ray-Ban is one of the lucky ones. Few high-end brands that flirt with the low-end live to tell the tale, as other brands have found when they’ve lowered prices in a bid to join the “accessible luxury” market.Ray Bans Wayfarer Outlet. So the Ray-Ban case instructive for many labels looking to win back their aura.Cheap Ray Bans Store.
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