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Check your online order carefully when it arrives, as it could turn out to be a fake, as this businessman in the hospitality sector found out when he received a pair of sunglasses that he had ordered on Amazon.Ray Ban Outlet.GP Mathew had liked a blue shade Ray-Bans, and when he couldn’t get it in the shops he had ordered it from the ecommerce site.Ray Ban Sunglasses. When it arrived he found that it was duplicate one, similar to the one sold at traffic signals.Mathew knew his brand, and rejected the article and was saved from the embarrassment of telling others that he was wearing a Ray-Ban, only to have someone point out that it was a fake.

It all started when Mathew, a general manager working in hospitality industry, received his Ray-Ban Aviator that he had ordered online.He accepted it and kept it at his office, but when he took it out later to wear, he found that the frame was different and the glass was darker than what he had seen in the online catalogue.“I have been wearing Ray-Bans from almost 25 years.Ray Ban Sunglasses Sale. As I have purchased aviators of many shades all these years, I can tell easily when a shade is original or duplicate.Cheap Ray Ban Sungalsses . I was really shocked to see the shade. The shape, colour of the aviator told me it was a fake, the one which vendors stand and sell at traffic signals.

I immediately called the person who delivered it and also complained online with Amazon.Ray Bans On Sale. They apologised about the mistake and refunded the money,” Mathew told Bangalore Mirror.He said that e-commerce giants like Amazon should be careful when dealing with a situation like this.“I know about the brand and I could say it was a fake.Ray Ban Sale. What if a person can’t tell it’s a fake and goes on wearing it thinking it’s the real thing. In our industry we meet a lot of high-profile people, and if they point out that the aviators I’m wearing is fake, think of the embarrassment it would cause,” Mathew added.Amazon has promised an internal investigation into the matter, and a complaint with the police has been lodged.

Ray-Ban has done it again. Just when you think the cool dad of the sunglasses world can’t possibly release something new and interesting that captures the attention of just about anybody who wishes to keep the sun out of their eyes, it nails it — for like the millionth time.Cheap Ray Bans.The new frame is called the Double Bridge, and it’s called that because, well, it has two bridges. There’s nothing loud or shouty about them. They’re classic yet contemporary — distinct yet modest.Ray Bans Sunglasses For Men. They come with intricate metal wire detailing and acetate inserts that add a nice bit of contrast against the metal frame, and that’s about it.Expect these to stay in the Ray-Ban rotation for some time.

What do Kate Moss, Blondie and Marilyn Monroe all have in common? They’re all fans of the storied eyewear brand, Ray-Ban.Discount Ray Bans. Responsible for designing iconic styles such as the Avaitor, Wayfarer and Clubmaster, the brand has played a starring role in our fashion history for the better part of seven decades.Fake Ray Bans.While Ray-Ban now has an A-list fanbase, their beginning was much less glamorous. They started out making glasses for pilots in the US army in 1937. Tasked with creating a design that would tackle the glare without reducing vision they created the original aviator shape with a special green lens. The glasses were worn by American Air Force pilots during WW11, and civilians keen to emulate this look then started to wear the style.

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Fake Ray Bans .The Ray-Ban 7049 is a smart and sleek frame that exudes authority. Crafted from premium acetate, it sports sleek arms, a rich hue and a boxy design.The Ray Ban 8951 is the slimmer take on the iconic wayframe. Crafted from premium acetate, its sleek arms, silver accents and rich hue continues to leave a mark now just as it did in the early 1950’s.The Ray-Ban 5354 is a round frame filled with exciting contrasts.Cheap Ray Bans Wayfarer . Its bookish charm is complemented by the double bridge and glossy hinges, blending well with the tortoise texture to show the adventurous side of the frames.The Ray-Ban 3549 is part of the iconic collection of frames that make Ray-Ban stand out in a crowded market. Sporting a curvy lower bridge with sleek and comfortable temples, this frame brings its vintage cool to a whole new era, still looking as fresh and appealing as ever.Replica Ray Bans.

The Ray-Ban 3025’s tear-shaped frame is a quirky play on the classic aviator style. Best Ray Ban Sunglasses .With its double-bridge, thin yet durable frame, it is equally suited for cruising on a Chopper or at 35,000 feet altitude.Ray Bans Sale Online.The Ray-Ban 2132 is a slightly slimmed down version of the classic Wayfarer. Sporting a new matte finish, it still hits all its iconic marks – from its signature metal accents to its thick iconic arms. This is a frame that will have you going places.Cheap Ray Bans Sunglasses.The Ray-Ban Clubmaster is the iconic, semi-rimless frame that turned Ray-Ban into the brand it is today. Boasting its signature metal accents and supported by its classic sturdy arms, this frame will turn you into a master of any club.

Replica Ray Bans Sale.The Ray-Ban 3445 is inspired by Ray-Ban’s iconic aviator frame. Crafted from lightweight monel, its sleek arms and retro double bridge takes form and function to new heights.The Ray-Ban Wayfarer is the iconic frame that ushered in a new era of cool. Without it, there probably would have never been a Mad Men. Cheap Replica Ray Ban.Crafted from high-grade acetate this frame continues to leave a mark just as it did in the early 1950’s.The Ray-Ban 4165 is a bold frame packing plenty of attitude.Replica Ray Bans Outlet. Crafted from premium acetate, its sleek arms and shark fin temples sit just right for someone looking to make an impression.

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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations.Cheap Ray Bans. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.An advertisement from Luxottica’s new Ray-Ban campaign.Cheap Fashion Ray Bans. Photograph courtesy of Luxottica.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead.

 The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Fake Ray Bans. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.Cheap Ray Bans Store. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Replica Ray Bans.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.

 Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use.Ray Bans Wayfarer Outlet. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Cheap Replica Ray Bans sunglasses sale. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”

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Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo.Fake Ray Bans. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.But not that long ago, in 1999, the brand was in a shambles.Ray Bans Outlet Store. And the quality was awful: Ray-Ban was using antiquated tooling and its frames were flimsy.

It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going.Replica Ray Bans. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Fashion Discount Ray Bans. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.

Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun.Ray Bans Aviator Outlet. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brand.Cheap Ray Bans.1961: Audrey Hepburn sporting Ray-Bans in the film Breakfast at Tiffany’s. Photograph courtesy of Paramount Pictures/Getty ImagesIn its ability to bounce back, Ray-Ban is one of the lucky ones. Few high-end brands that flirt with the low-end live to tell the tale, ​as other brands have found when they’ve lowered prices in a bid to join the “accessible luxury” market.Ray Bans Wayfarer Outlet.​ So the Ray-Ban case instructive for many labels looking to win back their aura.Cheap Ray Bans Store.

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