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Ray Ban Sunglasses.IN 1937, Leon Trotsky was on trial, Spain’s Civil War was in overdrive, and our Queen’s father had his Coronation.Oh, and the greatest-ever sunglasses were arriving in the world, to conquer and rule ever since!It was on May 7, 1937, that a patent was taken out and what would become one of the world’s biggest sunglasses icons was born.Ray-Ban, of course, would also make all sorts of other eyewear, and the current firm has over 55,000 employees, a vast HQ in Arkansas, and retails across the globe.Ray Bans Sunglasses For Men.Bausch & Lomb, the company who originally kicked it all off, were based first in Rochester, New York, having been the makers of medical instruments, pharmaceuticals and the like since the mid-1800s.Contact lenses, eye implants and all things vision-related are still what they focus on, pardon the pun, but they could never have dreamed how big their sunglasses would become.

Ray Ban Sale.Much of that, needless to say, is down to the many celebrities who wear Ray-Bans.Ray-Ban has done it again. Ray Bans On Sale.Just when you think the cool dad of the sunglasses world can’t possibly release something new and interesting that captures the attention of just about anybody who wishes to keep the sun out of their eyes, it nails it — for like the millionth time.The new frame is called the Double Bridge, and it’s called that because, well, it has two bridges. There’s nothing loud or shouty about them.Discount Ray Bans.They’re classic yet contemporary — distinct yet modest. They come with intricate metal wire detailing and acetate inserts that add a nice bit of contrast against the metal frame, and that’s about it.Expect these to stay in the Ray-Ban rotation for some time.

Cheap Ray Bans.While every fashion designer these days knows the value of someone famous wearing their suits and dresses, Ray-Ban were at it long before most.Their main design at one time was their Wayfarers, still all the rage today, and these were founded in 1952. Cheap Ray Ban Sungalsses.The Aviators, too, which were first sold with either green or grey lenses, proved incredibly popular.Especially when superstars of showbiz and real life wear them!Robert de Niro, General Douglas MacArthur and many more world-famous people have worn their favourite Ray-Bans and then watched as the rest of the world copied their style.The 1950s also saw the Ray-Ban Caravan, with its iconic square frame.Clubmaster, Round and the recent Clubround are others among many styles, but it’s the Aviator that continues to do a roaring trade.

Fake Ray Bans.General MacArthur even had a new style named after him, and The General did very well, too.Everyone from David Beckham to Sir Andy Murray, JFK to Marilyn Monroe have helped sell thousands more Ray-Bans, just by wearing them themselves.Ray Ban Outlet.Peter Fonda looked ultra-cool, and a bit mad, bad and dangerous to know, wearing his Ray-Ban shades while on his motorbike in the classic 1969 movie Easy Rider.Looking for a super quick way to update your look for the warm-weather season? Found it! That’s right — it’s time for new spring sunglasses. If you’re on the hunt for a pair of trend-right shades that completely complement your face, look no further than this bevy of A-listers who can point you in the right direction. Ray Ban Sunglasses Sale.From retro styles to avant-garde geometric angles, here are the celebrity-approved sunglasses to wear this spring 2017.

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Ray Ban Sunglasses.In the hunt for the perfect pair of sunglasses, it’s essential to first identify the frames that complement your face shape. Discount Ray Bans.While a handful of guys will be able to wear any they like, some will be completely off limits.Those with oval faces will always be lucky in life since pretty much every haircut, hat and pair of shades will look good on them.Ray Ban Sale.Aviators, clubmasters or wayfarers; heavy rims or none – anything goes. Ray Bans Sunglasses For Men.The only advice for oval face shapes is to refrain from oversized novelty frames, as they do no one any favours.Guys with an undefined jaw and roughly equal face width and length should avoid curved shapes. “If round-faced, aviators will never work,” explains stylist and fashion editor Christopher Maul, who has dressed the likes of David Gandy and Oliver Cheshire. “Instead, opt for frames that pack an angular punch or wrap around the face.”

Cheap Ray Bans.Short rectangular designs and wayfarers will offset this shape’s natural curvature, helping create definition while also making the face appear longer.Ray Bans On Sale.Using the same principle of choosing a frame that’s opposite to the face shape, square-faced men with prominent jawlines and foreheads will benefit from a style that softens harsh lines. “Square faces need some curve appeal, so aviators are the best bet,” says Maul.

Fake Ray Bans.Along with aviators, round John Lennon-style frames or semi-rimless options make for solid choices in this case.The need to add balance is the same for face length and width as well as features. As Maul explains, rectangular faces should opt for slightly oversized frames. “Look to wayfarers or shields, which will add width.”For some, shield sunglasses have the faint whiff of ski holiday about them, so keep these for strictly off-duty wear. Meanwhile, the trusty wayfarer can be relied on as an easy work-to-play staple.Cheap Ray Ban Sungalsses.Heart shapes must contend with wide foreheads and narrow chins, a contrast that can be difficult to frame correctly.

Ray Ban Sunglasses Sale.“Consider something like semi-rimless clubmasters,” says Maul – a style that, like a heart-shaped face, has a sense of contrast to it.Round frames can also add balance to this shape if rimless is not an option – look to fellow heart shape Johnny Depp for inspiration.The process is rather simple. Ray Ban Outlet.You log-in, choose the classic black Ray-Ban New Wayfarer frames and then choose either your Instagram or Facebook. Ray-Ban REMIX then takes care of the rest, breaking down the feed into a pattern that will be seamlessly turned into the sunglasses’ temples and sending you the new pair within the week.

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Check your online order carefully when it arrives, as it could turn out to be a fake, as this businessman in the hospitality sector found out when he received a pair of sunglasses that he had ordered on Amazon.Ray Ban Outlet.GP Mathew had liked a blue shade Ray-Bans, and when he couldn’t get it in the shops he had ordered it from the ecommerce site.Ray Ban Sunglasses. When it arrived he found that it was duplicate one, similar to the one sold at traffic signals.Mathew knew his brand, and rejected the article and was saved from the embarrassment of telling others that he was wearing a Ray-Ban, only to have someone point out that it was a fake.

It all started when Mathew, a general manager working in hospitality industry, received his Ray-Ban Aviator that he had ordered online.He accepted it and kept it at his office, but when he took it out later to wear, he found that the frame was different and the glass was darker than what he had seen in the online catalogue.“I have been wearing Ray-Bans from almost 25 years.Ray Ban Sunglasses Sale. As I have purchased aviators of many shades all these years, I can tell easily when a shade is original or duplicate.Cheap Ray Ban Sungalsses . I was really shocked to see the shade. The shape, colour of the aviator told me it was a fake, the one which vendors stand and sell at traffic signals.

I immediately called the person who delivered it and also complained online with Amazon.Ray Bans On Sale. They apologised about the mistake and refunded the money,” Mathew told Bangalore Mirror.He said that e-commerce giants like Amazon should be careful when dealing with a situation like this.“I know about the brand and I could say it was a fake.Ray Ban Sale. What if a person can’t tell it’s a fake and goes on wearing it thinking it’s the real thing. In our industry we meet a lot of high-profile people, and if they point out that the aviators I’m wearing is fake, think of the embarrassment it would cause,” Mathew added.Amazon has promised an internal investigation into the matter, and a complaint with the police has been lodged.

Ray-Ban has done it again. Just when you think the cool dad of the sunglasses world can’t possibly release something new and interesting that captures the attention of just about anybody who wishes to keep the sun out of their eyes, it nails it — for like the millionth time.Cheap Ray Bans.The new frame is called the Double Bridge, and it’s called that because, well, it has two bridges. There’s nothing loud or shouty about them. They’re classic yet contemporary — distinct yet modest.Ray Bans Sunglasses For Men. They come with intricate metal wire detailing and acetate inserts that add a nice bit of contrast against the metal frame, and that’s about it.Expect these to stay in the Ray-Ban rotation for some time.

What do Kate Moss, Blondie and Marilyn Monroe all have in common? They’re all fans of the storied eyewear brand, Ray-Ban.Discount Ray Bans. Responsible for designing iconic styles such as the Avaitor, Wayfarer and Clubmaster, the brand has played a starring role in our fashion history for the better part of seven decades.Fake Ray Bans.While Ray-Ban now has an A-list fanbase, their beginning was much less glamorous. They started out making glasses for pilots in the US army in 1937. Tasked with creating a design that would tackle the glare without reducing vision they created the original aviator shape with a special green lens. The glasses were worn by American Air Force pilots during WW11, and civilians keen to emulate this look then started to wear the style.

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Fake Ray Bans .The Ray-Ban 7049 is a smart and sleek frame that exudes authority. Crafted from premium acetate, it sports sleek arms, a rich hue and a boxy design.The Ray Ban 8951 is the slimmer take on the iconic wayframe. Crafted from premium acetate, its sleek arms, silver accents and rich hue continues to leave a mark now just as it did in the early 1950’s.The Ray-Ban 5354 is a round frame filled with exciting contrasts.Cheap Ray Bans Wayfarer . Its bookish charm is complemented by the double bridge and glossy hinges, blending well with the tortoise texture to show the adventurous side of the frames.The Ray-Ban 3549 is part of the iconic collection of frames that make Ray-Ban stand out in a crowded market. Sporting a curvy lower bridge with sleek and comfortable temples, this frame brings its vintage cool to a whole new era, still looking as fresh and appealing as ever.Replica Ray Bans.

The Ray-Ban 3025’s tear-shaped frame is a quirky play on the classic aviator style. Best Ray Ban Sunglasses .With its double-bridge, thin yet durable frame, it is equally suited for cruising on a Chopper or at 35,000 feet altitude.Ray Bans Sale Online.The Ray-Ban 2132 is a slightly slimmed down version of the classic Wayfarer. Sporting a new matte finish, it still hits all its iconic marks – from its signature metal accents to its thick iconic arms. This is a frame that will have you going places.Cheap Ray Bans Sunglasses.The Ray-Ban Clubmaster is the iconic, semi-rimless frame that turned Ray-Ban into the brand it is today. Boasting its signature metal accents and supported by its classic sturdy arms, this frame will turn you into a master of any club.

Replica Ray Bans Sale.The Ray-Ban 3445 is inspired by Ray-Ban’s iconic aviator frame. Crafted from lightweight monel, its sleek arms and retro double bridge takes form and function to new heights.The Ray-Ban Wayfarer is the iconic frame that ushered in a new era of cool. Without it, there probably would have never been a Mad Men. Cheap Replica Ray Ban.Crafted from high-grade acetate this frame continues to leave a mark just as it did in the early 1950’s.The Ray-Ban 4165 is a bold frame packing plenty of attitude.Replica Ray Bans Outlet. Crafted from premium acetate, its sleek arms and shark fin temples sit just right for someone looking to make an impression.

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Ray-Ban has released a new high-tech limited edition version of its iconic aviator shades in a flash sale making them available only until Sunday, June 5. You’ll have to act fast to snag a pair of the mellow yellow sunnies, of which only 100 pairs are being made.Ray Bans Outlet Store.Ray-Ban produced the limited edition makeover for its Classic Aviator, Shooter and Outdoorsman style.Cheap Ray Bans. They feature Ambermatic, a special yellow lens that darkens depending on light and temperature conditions, transitioning from yellow to brown to initially block glares and then highlight outlines and shapes.Ray-Ban got its start in the 1930s, when U.S. Air Force pilots needed sunglasses to reduce glare (and prevent headaches and altitude sickness). American lens manufacturer Bausch & Lomb was asked for a pair of sunglasses that would reduce the glare at high altitudes, and in 1936 introduced a green lens that cut the glare without obscuring pilots’ vision.

According to the history of Ray-Ban by Luxottica, the prototype featured a plastic frame in the now-classic aviator shape, which followed the contour of the eye socket to reduce light exposure.When the glasses were introduced to the public in 1937, they featured a metal frame and were branded the Ray-Ban Aviator.Fake Ray Bans. In 1938, Bausch & Lomb launched a variation on the style, called the Ray-Ban Shooter, with the now-iconic “cigarette-holder” middle circle.Fashion Ray Bans Outlet. Ray-Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion. Aviators are still a popular choice today, and we’re partial to the gold and green colorway of the original aviator.

In the wake of World War II, Hollywood had an increasingly powerful impact on what people wore.Replica Ray Bans. The Ray-Ban Wayfarer model was introduced in 1952, and after James Dean wore the new style in 1955’s Rebel Without a Cause, the Wayfarer became one of the most recognizable accessories.Ray Bans Aviator Outlet. The style, which was designed by Bausch & Lomb’s  Raymond Stegeman, was groundbreaking in both its shape and its method of manufacture, according to JackThreads. Wayfarers were made from molded plastic, instead of metal, which made bolder and brighter frames possible.By 1969, the Ray-Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them.Cheap Replica Ray Bans. Bob Dylan, for instance, was rarely seen without his Wayfarers.Cheap Ray Bans Sale. In the 1980s, Ray-Bans continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer. Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray-Ban has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.

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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations.Cheap Ray Bans. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.An advertisement from Luxottica’s new Ray-Ban campaign.Cheap Fashion Ray Bans. Photograph courtesy of Luxottica.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead.

 The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Fake Ray Bans. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.Cheap Ray Bans Store. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Replica Ray Bans.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.

 Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use.Ray Bans Wayfarer Outlet. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Cheap Replica Ray Bans sunglasses sale. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”

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Luxottica’s Chief Marketing Officer, Stefano Volpetti, recently spoke with Fortune about how the company returned luster to the iconic brand and what its doing to keep the momentum going.Cheap Ray Bans.The Ray-Ban brand first emerged as a major player in eyewear in 1929 when the Air Force asked Bausch & Lomb to develop a new kind of eyewear that would protect pilots’ eyes from glare without compromising how well they could see.Fashion Ray Bans Outlet. In 1936, Ray-Ban sold the resulting glasses, Aviator-style shades, to the public for the first time, and an American icon was born.Replica Ray Bans.The ethos of coolness and technical innovation was what Luxottica was looking to revive when it bought Ray-Ban. But first it had to clean up the brand.

When Luxottica bought Ray-Ban, it says, the brand’s frames fell apart four times faster than those of Luxottica’s other brands. In 2000, Luxottica consolidated production of Ray-Ban sunglasses from four outdated facilities in different areas of the world to a state of the art facility in Italy, where Luxottica manufactured other brands in its portfolio.Cheap Ray Bans Store. Northeast Italy is known as a hub for premium eyewear, with the added benefit of proximity to quality parts suppliers.Discount Ray Bans.In 2000, all of Ray-Ban sales were for non-prescription sunglasses. Luxottica, tapping its core strength in the prescription-sunglasses area, brought Ray-Ban into its “optical” business three years later.Fake Ray Bans. Fast forward to 2015, and some 30% of Ray-Ban revenues come from prescription glasses, which are generally pricier and more profitable.

Convenience stores and gas stations are not the best avenues for cultivating an upscale image. So Luxottica made the painful decision to exit 13,000 points of sale in the early 2000s, sacrificing revenue in the short term in the belief that would pay off later.Ray Bans Wayfarer Outlet. The company was making eyewear for luxury names like Bulgari, Chanel and Armani, so it already had ins with high-end stores.Cheap Replica Ray Bans sunglasses. By 2004, Luxottica was able to leverage the improved reputation of Ray-Ban to command higher prices again, selling the shades at Neiman Marcus and Saks Fifth Avenue. And by 2009, as Ray-Ban started using newer materials like lightweight carbon fiber and more sophisticated lens technology.”We needed to clean the market of many pieces of low-quality, old Ray-Bans and clean up the distribution,” says Volpetti.

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Nowadays, Ray-Ban sunglasses can be found selling for as much as $300 at high-end stores like Nordstrom and Neiman Marcus. The brand recently opened its first ever flagship store, a sleek emporium in the heart of Manhattan’s shopping mecca, SoHo.Fake Ray Bans. And if you walk around capitals like London, Paris and Milan, it seems like anyone remotely stylish is sporting the shades.But not that long ago, in 1999, the brand was in a shambles.Ray Bans Outlet Store. And the quality was awful: Ray-Ban was using antiquated tooling and its frames were flimsy.

It was at that rock-bottom point that Italian eyewear giant Luxottica bought Bausch & Lomb’s eyewear brands, with Ray-Ban as the deal’s crown jewel. And thanks to an aggressive turnaround plan, Ray-Ban staged a remarkable comeback, one that it is working hard to keep going.Replica Ray Bans. In 2000, Ray-Ban generated 252 million euros for Luxottica, or 10% of company sales.Fashion Discount Ray Bans. By 2014, that had risen more than eightfold to 2.065 billion euros, or 27% of Luxottica sales. Ray-Bay now commands 5% of the global eye wear market, and is the largest sunglasses brand, according to Euromonitor International data.

Before its decline, Ray-Ban had held a dominant spot in American popular culture, thanks to appearances in classic films from Breakfast at Tiffany’s to Top Gun.Ray Bans Aviator Outlet. But looking to boost sales, B&L transformed Ray-Ban into a mass-market brand.Cheap Ray Bans.1961: Audrey Hepburn sporting Ray-Bans in the film Breakfast at Tiffany’s. Photograph courtesy of Paramount Pictures/Getty ImagesIn its ability to bounce back, Ray-Ban is one of the lucky ones. Few high-end brands that flirt with the low-end live to tell the tale, ​as other brands have found when they’ve lowered prices in a bid to join the “accessible luxury” market.Ray Bans Wayfarer Outlet.​ So the Ray-Ban case instructive for many labels looking to win back their aura.Cheap Ray Bans Store.

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