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Ray-Ban has released a new high-tech limited edition version of its iconic aviator shades in a flash sale making them available only until Sunday, June 5. You’ll have to act fast to snag a pair of the mellow yellow sunnies, of which only 100 pairs are being made.Ray Bans Outlet Store.Ray-Ban produced the limited edition makeover for its Classic Aviator, Shooter and Outdoorsman style.Cheap Ray Bans. They feature Ambermatic, a special yellow lens that darkens depending on light and temperature conditions, transitioning from yellow to brown to initially block glares and then highlight outlines and shapes.Ray-Ban got its start in the 1930s, when U.S. Air Force pilots needed sunglasses to reduce glare (and prevent headaches and altitude sickness). American lens manufacturer Bausch & Lomb was asked for a pair of sunglasses that would reduce the glare at high altitudes, and in 1936 introduced a green lens that cut the glare without obscuring pilots’ vision.

According to the history of Ray-Ban by Luxottica, the prototype featured a plastic frame in the now-classic aviator shape, which followed the contour of the eye socket to reduce light exposure.When the glasses were introduced to the public in 1937, they featured a metal frame and were branded the Ray-Ban Aviator.Fake Ray Bans. In 1938, Bausch & Lomb launched a variation on the style, called the Ray-Ban Shooter, with the now-iconic “cigarette-holder” middle circle.Fashion Ray Bans Outlet. Ray-Ban continued to expand its catalog of styles and lenses, and while they were designed for military use, the original Aviator and WWII-era innovations that followed — like the gradient mirror lens in the 1940s — became popular among civilians as military-issue clothing and accessories influenced fashion. Aviators are still a popular choice today, and we’re partial to the gold and green colorway of the original aviator.

In the wake of World War II, Hollywood had an increasingly powerful impact on what people wore.Replica Ray Bans. The Ray-Ban Wayfarer model was introduced in 1952, and after James Dean wore the new style in 1955’s Rebel Without a Cause, the Wayfarer became one of the most recognizable accessories.Ray Bans Aviator Outlet. The style, which was designed by Bausch & Lomb’s  Raymond Stegeman, was groundbreaking in both its shape and its method of manufacture, according to JackThreads. Wayfarers were made from molded plastic, instead of metal, which made bolder and brighter frames possible.By 1969, the Ray-Ban catalog had expanded to 50 different styles, and celebrities and stars of all stripes continued to wear them.Cheap Replica Ray Bans. Bob Dylan, for instance, was rarely seen without his Wayfarers.Cheap Ray Bans Sale. In the 1980s, Ray-Bans continued to feature prominently in movies, like 1980’s The Blues Brothers and 1983’s Risky Business for the Wayfarer. Michael Jackson wore Wayfarers for his Bad tour from 1987 to 1989, which became the highest-attended tour in history. While Ray-Ban has introduced a “new Wayfarer” silhouette, we still recommend the classic Wayfarer in black and green.

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Ray-Ban has also moved into personalized products. In 2013, it launched Re-Mix, allowing customers for the first time to customize their glasses themselves by mixing different frames, materials and styles in 220,000 different possible permutations.Cheap Ray Bans. Re-Mix now generates 40% of the brand’s online revenues. Last year, Ray-Ban also started offering its shades in new and unusual forms, selling Wayfarers made of leather, denim and velvet, among other materials.An advertisement from Luxottica’s new Ray-Ban campaign.Cheap Fashion Ray Bans. Photograph courtesy of Luxottica.The brand opened its first flagship in November, a 5,000 square-foot store in Manhattan’s hip SoHo area, that is Luxottica says is key to providing the kinds of experiences that will help Ray-Ban keep its market lead.

 The store will offer live performances, film screenings, art shows and exhibits that showcase the brand’s long history.Volpetti says Luxottica is determined to use the lessons of the last 15 years to successfully enter China.Fake Ray Bans. (Ray-Ban remains an overwhelmingly European and North American brand.) And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.Cheap Ray Bans Store. The marketing will emphasize Ray-Ban’s history of innovation and as the preferred sunglasses of the Hollywood set, something Volpetti says Chinese customers aren’t aware of yet.Replica Ray Bans.Beyond China, the key to success for Ray-Ban will be to continue to tap what made it a top name to begin with: good-looking shades that don’t try too hard to be fashion-forward, while boasting the latest technical advances.

 Such advances include the use in its Liteforce collection of super light and resistant material of the kind aerospace companies use.Ray Bans Wayfarer Outlet. Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.”As long as the brand continues to balance those two dimensions, technical innovation and counterculture stylishness, it’s going to be fine,” says Joe Jackman, a retail industry consultant whose firm Jackman Reinvents focuses on brand revitalization.Cheap Replica Ray Bans sunglasses sale. (Ray-Ban is not a Jackman client.) “The brand has a clear and true DNA and as long it keeps the balance then they will read as authentic.”

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Ray-Ban has done it again. Just when you think the cool dad of the sunglasses world can’t possibly release something new and interesting that captures the attention of just about anybody who wishes to keep the sun out of their eyes, it nails it — for like the millionth time.Cheap Ray Bans.The new frame is called the Double Bridge, and it’s called that because, well, it has two bridges. There’s nothing loud or shouty about them.Cheap Fashion Ray Bans. They’re classic yet contemporary — distinct yet modest. They come with intricate metal wire detailing and acetate inserts that add a nice bit of contrast against the metal frame, and that’s about it.Replica Ray Bans.Inspired by one of its most iconic shapes, Ray-Ban has taken its Clubmaster silhouette to another level with the introduction of the Clubround.

The Clubmaster is fused with a general trend in the market of round lenses and the result might be another icon of the future. As such the signature design details of the Clubmaster are kept the same, while the shape has been slightly updated to something more round.Cheap Ray Bans Sale.Storied eyeglass brand Ray-Ban has introduced flat lenses to its expansive range of retro-inspired wire frames.Discount Knockoff Ray Bans outlet. The series of geometric styles feature finely detailed rims and temples and come in a variety of colors as well as bold mirror flash lenses, all coupled with golden metal frames.The shades are currently available in hexagonal, oval and Ray-Ban’s classic round lens shape.

One of Ray-Ban’s most recognizable silhouettes has received an overhaul for 2016.Fake Ray Bans. For the first time, the Ray-Ban Clubmaster is offered up in authentic wood versions, with walnut, maple and cherry versions to choose from.Ray Bans Wayfare. Each wooden frame is treated and lined for extra comfort, with optical and sunglass versions also available for purchase.With the sun finally deciding to make a proper appearance and scorching 30C temperature expected over the Bank Holiday weekend, it’s probably time to invest in a nice pair of sunglasses.And no sunglasses brand epitomises summer cool like a classic pair of Ray-Bans.Ray Bans Outlet Sale.The brand is the go-to make for celebs like Kate Moss, Beyonce – and even our very own royal fashionista, Kate Middleton.But despite the universal appeal some shoppers are put off by the hefty price tag, which is why it is worth doing your homework on how you can snap up a good deal on the coveted fashion accessory.Best Ray Bans Sunglasses online. As well as some tips on how to not get ripped off.

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